Search engine and SEO rules change frequently. This means that, if you intend to remain visible in the search engines, you should keep up to date with the latest SEO trends. With that in mind, here are the best SEO strategies for 2018, according to Reuben Hosler SEO, an internet marketing company based in Montreal, Québec
AMP Compliant Mobile Pages
Introduced by Google in October 2015 to help the news industry build better mobile sites, Accelerated Mobile Pages (AMP) is basically a simplified and lighter version of the HTML system. AMP allows web developers to build lightweight pages that not only load super-quick on mobile devices but also use significantly less data (up to eight times less) compared to non-AMP pages. For this reason, AMP reduces bounce rate as well as retention. More importantly, AMP-compliant pages tend to rank higher than non-AMP pages. To improve the visibility of AMP-compliant pages, Google labels them with a small icon, which improves click-through rate. Today, a myriad of industries, including entertainment, travel, e-commerce, and recipe sites, have adopted this open-source protocol due to its inherent benefits. More specifically, as of 2016, more than 4 million AMP documents were being added to the Google index every week, says Google. To benefit from this trend, you should hire an SEO services company to create AMP pages for your mobile website.
Improved User Experience
In late 2015, Google launched a machine-learning system called RankBrain to help prioritize ranking factors. Today, the user experience is extremely important as consumers demand user-friendly sites and faster page load times. To encourage webmasters and developers to improve user experience and meet consumer demands, Google has begun rewarding websites that offer great user experience. These are essentially sites that register low bounce rate and highclick-through rates.
The Evolution of Content
Long-form content ranging anywhere from 1,500 to 3,000 words became increasingly common on the web following the introduction of the Hummingbird update in 2013. This is mainly because Google designed the Hummingbird update to rank websites based on a brand’s content ecosystem and a page’s content theme rather than specific keywords. However, despite improving ranking, long-form content came with a few disadvantages. For instance, scrolling through several pages of text on a mobile device to find specific information may spoil the user experience. To deal with these challenges and still adhere to Hummingbird’s ranking requirements, webmasters will likely adapt and use interactive and engaging content.
When added to a website’s existing HTML, these structured data markups allow search engines to understand a website better and therefore provide more detailed search results for internet users. In other words, they allow search engines to present richer search results. Rich snippets are popular because of several reasons. Firstly, they ease the process of searching for answers, thereby improving user experience. Secondly, they enable a site to rank high on SERPs because they usually appear at the top of SERPs. Research indicates that the use of rich snippets has been growing consistently year after year. For instance, between 2014 and 2015, the use of rich snippets grew nearly nine percent. Currently, Google displays rich snippets for about 33% of all user search queries. This trend is likely to continue into 2018, meaning you should incorporate it into your SEO strategy.
Progressive Web Apps (PWAs)
Launched in 2015, progressive web applications deliver an app-like user experience. According to Google, PWAs are connectivity independent, app-like, safe, discoverable, progressive, fresh, responsive, linkable, installable and re-engageable. PWAs are particularly useful for sites that require real-time updates, sites that have rapidly changing content, as well as sites whose audience lacks a constant
internet connection, meaning they have to pull information from websites and review the information offline. With the advancements of
progressive mobile apps, PWAs will likely continue to grow in popularity in 2018, meaning you should include them in your SEO
strategy. Of course, an SEO expert can help you do that.
Better Mobile Website
Mobile search has been leading desktop web browsing since 2015, according to Google. For this reason, Google has been experimenting
with a mobile-first indexing process over the past year or so. Additionally, Google launched the AMP project in 2015 to help
developers build better mobile websites. Given the rise of mobile search and Google’s commitment to improving user experience, mobile optimization will be one of the main SEO trends in 2017. This means that your 2017 SEO strategy should focus on improving your mobile
Google says that voice search accounted for nearly 20% of all searches by the end of 2016. By 2020, this figure may soar to 50%, according to estimates from ComScore. Based on these figures, you should include voice search in your 2018 SEO marketing strategy.
According to Reuben Hosler SEO, internet marketing company in Montreal, Québec, the best SEO strategies for 2018 include mobile
optimization, AMP, rich snippets, voice search, PWAs and improved user experience.