3 Marketing Tips For Car Dealers

Car sales is a highly competitive field, as multiple dealers are typically competing for the same customers. However, even if a dealership offers the best prices in town, it does little or no good unless customers find their way to the showroom. For this reason, strategic marketing and expert SEO techniques are essential to virtually any dealer. Below are three ways to attract and retain customers.

Vehicle Ads

Placing an advertisement on a company vehicle that is frequently driven throughout the community is a form of freestyle marketing that almost always offers a good return. Whether going on an errand to pick up parts, offering a customer a ride home or simply driving around town, a car that features an ad for the showroom can have a huge impact.

Decals can be used or ads can be painted on the vehicle. In addition to using the company car for this type of marketing, a dealer may also gain permission to place ads on other peoples’ vehicles: numerous individuals allow advertisements to be placed on their cars for a mutually agreed upon fee.

SEO

Most car dealers enjoy more growth and higher profits by using an easy to navigate, well-designed website. This means attention must be paid to search engine optimization, (SEO), to help the site rank in Google. Most consumers search online for nearby dealerships when shopping for a vehicle. According to Reuben Hosler, Montreal SEO expert, the two critical aspects of SEO are keyword placement on your website and inbound links from relevant third-party websites.

SEO, however, can be somewhat complicated, and therefore many car dealers choose to outsource this area of their marketing to a professional SEO company. An SEO expert at a reputable company can ensure the best possible return on a website or blog.

Sponsorships

One of the best ways to impress future and current customers is to be seen in a charitable light. Numerous opportunities of this type exist in any community, and dealerships that are willing to lend a helping hand are typically noticed by far more people than dealerships that keep a low profile.

Car dealers may choose to provide services or donate time during special occasions in the community. They may also loan cars for charitable events, or simply donate to a good cause in the name of the dealership.

Although selling cars can be a challenging occupation, any dealership can enjoy success by making the most of the advertising opportunities, fine-tuning search engine optimization and maintaining a positive presence in the community. When these strategies are embraced, virtually any car dealer can rise above the competition and give customers a reason to
choose his or her showroom.

5 Must Have Things When You Head Out on a Road Trip

Road trips are great adventures. And like all other adventures they always require an in-depth planning beforehand. Driving is fun, exciting and even meditative. Unfortunately, it also tends to be exhausting, and at times, very torturous. To this end, there is a wide variety of items that can mitigate for these issues. Well then, here are some of the must-have road trip accessories you should look into prior to your next journey.

1. Sunglasses

The exact type of driving sunglasses you ultimately settle for is mostly a matter of personal preference. Still, these products are unique in that they are specifically made to assist you drive in a safe manner. So, always go for those with clear lens, which are completely devoid of any conspicuous distortion. Generally speaking, driving sunglasses with exceptional clarity as well as polarization can be a great pick. Not only will they allow you to clearly observe everything you come across including the scenery. But they will enable you to fully focus on the road ahead too. Comfort is another essential consideration when choosing the right driving sunglasses. Therefore, always opt for those with lightweight frames from someplace like Warby Parker that you can wear for many hours on end without hurting your ears or nose.

2. GPS unit

For short trips, your mobile device can easily furnish you with all the navigational help you stand in need of. However, if your road trip takes you off the well beaten paths and out of your cell network’s coverage range, having a good GPS unit can be a lifesaver. Look for a unit, which is in a position of offering excellent navigational tools, real time traffic alerts along with safety oriented driver alerts.

3. Water bottles

There are numerous good options you could settle for when it comes to water bottles. To begin with, those crafted from stainless steel are highly noted for their remarkable durability, lightweight attributes and hassle-free maintenance. On the other hand, there are also the collapsible varieties, which can fold up when depleted, and can thus take up lesser space in your cabin. These kinds of water bottles can, at the same time, make for splendid emergency bottles, particularly in those moments when you wish to tag along a little bit more water. You might also like insulated water bottles that are specifically designed to keep water cool for long stretches of time, even in extremely hot and sunny weather. All in all, regardless of the product you pick, always make sure that it can fit into your car’s cup holder without wobbling even when you are driving in rough terrains.

4. Body wipes

If you are a seasoned road trip veteran, you definitely understand how a good shower can be blissful after a couple of days of not bathing and having a car load of smelly clothing. When taking a shower isn’t an option, body wipes can prove to be a veritable godsend. Always go for the light scented and alcohol-free types, which will not chafe or irritate your skin.

5. Travel pillows

The best travel pillows out there shouldn’t take up much space and can expand when it is necessary. They should as well let you wedge them into a shoulder or neck pillow to offer optimal comfort while you drive.

 

What Are Some Of The Automotive Marketing Strategies To Be Followed By The Vehicle Dealers?

Is your marketing campaign for automobiles not fetching any result? A marketing campaign is of no use when your phone is silent for most of the times. Whether you are an amateur dealer of car or an experienced person, it is important to keep reviewing marketing strategies and your marketing results. It is no use throwing a huge amount of cash in something which reaps no results. The automotive industry is changing rapidly and constitutes the supply and demand chains. An automotive dealer is not that immune to the demands and need to face pressure in the industry just like other business owners. A car dealer must use sophisticated channels and selling proportions to market the products. Most of the car buyers prefer to buy cars online. Potential buyers also check their emails to find the latest offers on cars. You can use such modes to your benefit.

              Use the power of internet

Internet is the medium through which a buyer can do research on the products and services and learn what he/she is getting for the money. With the internet, you may use digital marketing strategies that are attractive and effective. For both the buyers and sellers, internet creates a real win-win situation.

How can the automotive dealer create demand for his products?

  • As a dealer, you must constantly monitor your competitors and carry out researches to address the internal needs and strategic questions. Get to know about your competitors and their marketing success and failure.
  • To create demand for your car, you must bring in new products that are very much on demand from the consumers. The more you stay current with the customers, the more demand your products will have. Have the right set of tools and products.
  • As the automotive dealer, determine the digital mix. Get to know which digital mix delivers you the best. You may make use of email marketing, search engine optimization, blogging and several other ways to increase your organic ranking.
  • Your marketing campaign and website must be well optimized.
  • Include the images of cars and parts in your website. This will make things transparent. Read more at autoshowradio.com